Hayden has been creating stories for brands for the last 13 years. He started his career with Ogilvy before moving on to DDB, Metal, Percept-Hakuhodo and finally Famous Innovations. Along the way he has indulged the voices in his head as a screenwriter, illustrator, teacher, songwriter and musician. He is a true believer in the fact that creativity can change the fortunes of brands and has done this often with memorable and award-winning campaigns for brands like Vodafone, Volkswagen, Snapdeal, Platinum Guild of India, National Geographic, Raymond's, Titan, Nestle and DainikBhaskar. Over the years, he has won over a dozen Abbys, Kyoorius, Effies and more. That being said, an accolade he remains most proud of is being named Copywriter of the Year (2015) by Campaign India. These days, he divides his time between driving the creative work at Famous, illustrating exotic places and making music with his band Stella by Starlight.