The hallmark of Amit’s brand of advertising is that he brings art to storytellingand storytelling to art. Both coming together to bring success to brands in themarket. And in consumers’ hearts. What started with the short-circuit of an engineering programme resulted in anArts degree from the University of Delhi and spawned a career that has seenAmit create memorable campaigns for Indian and global brands. In his 22-year-young advertising stint, Amit has worked in leading agencieslike Grey (including Trikaya), Contract and J. Walter Thompson. MicrosoftWindows XP, Domino’s Pizza, NIIT, Honda Cars, Honda Two Wheelers, Hyundai, General Motors, Maruti Suzuki, Jaypee Cement, Pedigree, GlaxoSmithKline, Proctor & Gamble, FujiFilm, National Geographic, HeroMoto Corp, Times of India, Nestle, ITC, India Today, Government ofIndia, Whirlpool, SpiceJet, Hindustan Times and Revlon are some of themarquee brands he has contributed to. He is equally proud of nurturingchallenger brands like Intex Mobiles, Creambell ice Cream, Kwality DairyBest, Manforce, SetWet Deodorants, Franke Faber and Jubilant Organosys. In a leadership role as an ECD, Amit is widely credited with reigniting thecreative department of Grey, Delhi virtually from the scratch and bagging theoffice’s first Cannes Lions and Adfest metals. And, bringing in over 15 newbrands into the agency’s fold. At J. Walter Thompson, he continued the winning spree on both brands andthe awards annuals. Today, his name features in the winners’ lists at Cannes, One Show, Adfest, Spikes Asia, Luerzer’s Archive, Effies and The Workbesides India’s very own Goafest/Abby more than fifty times. At Publicis India, he helped bring alive the true spirit of the Power of One philosophy of the organisation. While keeping creativity at the heart of work done for brands like Nestle, Beam Suntory, SpiceJet, GPI, Funfoods, Monte Carlo, VIVO.