From large units to creative hot-shops, Melvin Jacob has learned to go media agnostic in close to two decades in advertising. Apart from working at Ogilvy and Lowe in two countries, he’s co-founded a digital content start-up and done memorable stints at RMG David and Propaganda India. Along the way, he’s worked in Malaysia, Dubai, Chennai and Bangalore and has handled brands like IKEA, Ford, Max Life Insurance, Singapore Tourism, Royal Enfield, MRF, Nivea, Nissan, QuickBooks, Britannia, Lenovo and IBM. He’s won India’s first ever Spikes Grand Prix for music, helped score an Independent Agency of the Year title and received appreciation from Ogilvy and Lowe Creative Councils. When he isn’t crafting the creative product, he jams with filmmakers, leads a rock band, teaches advertising in colleges and practices martial arts.