Mithila Saraf joined Famous Innovations in 2012 before it had any employees, clients (or even laptops!) with the hope to make a real difference in the world of communications. She studied Economics and Communications at New York University, and spent her early career at top media houses like NBC New York, CNN-IBN and Education Times. At Famous, she has steered growth for brands like Raymond, Mahindra, Titan, Van Heusen, Zivame, Sobha, Swiggy, Wildcraft, etc. as well as for Famous as a brand itself. Mithila represented India globally at Cannes Young Lions 2016 and 2017, winning against over 250 participants. She was also nominated as the South Asia Young Achiever of 2016 and 2018 by Campaign South Asia. An IMPACT 30-under-30 winner, she was also featured in AdAge Rising Stars under 30. An active voice in the industry, she has spoken for gender equality and giving youth more opportunities in advertising on several forums. She has been on the jury for Effies India twice and is regularly published in advertising media like Campaign, IMPACT, Adage, etc.