Vijay is a marketing leader with over 18 + years of experience in Advertising and Marketing communications. His last assignment as VP (Brand and Business lead) was with GTB – A WPP agency set up exclusively to support Ford with Brand & Marketing strategies and communications. Prior to GTB he worked with JWT and Ogilvy. His major experience lies in strategizing and leading cross-functional teams to bring about fundamental change and continuous improvement in strategy, process and creative communications to address Market Challenges. Vijay adopts a data driven approach to building strategies and communication solutions to clients. He has led multiple product launches with effective Take to market strategies and has led the Brand transformation efforts for Ford India.