Born a proud Mumbai-ite, Raj Kamble is a graduate of the Sir JJ School of Applied Art. He started his career at Enterprise Nexus/Lowe, Mumbai, where he went on to win half a dozen Clio Awards and three D&AD Silver Pencils in his formative years.
He then moved to Lowe Howard Spink, London, where he worked on brands such as Stella Artois, Unilever, Nestle and Saab. After 2 years in London, he took up a new role as Creative Director at Lowe New York. His winning streak continued as he bagged One Show Gold and a Gold Lion at Cannes for his work for Stella Artois, Gillette and Light of Life Foundation. In 2010, he was hired by BBDO New York. His work titled ‘World’s Biggest Shave’ was talked about in the Financial Times, CNBC and the New York Times. After more than a decade in the business, Kamble moved back to his hometown, as the Managing Partner for BBH India where he handled accounts like Vaseline, Diageo, World Gold Council and Google Chrome, etc.
He is now Founder and Chief Creative Officer at Famous Innovations. In 5 years since its inception, Famous has created some iconic innovations for several Indian and Global brands, is a three-time winner of South Asia Independent Agency of the Year by Campaign India and was listed among the World’s Leading Independent Agencies in 2016, 2017 and 2018.
Raj has cumulatively won more than 150 global awards including at Cannes Lions, One Show, D&AD, the Clio Award, the Andy Awards, ADFEST and Art Directors Club. He has been jury at Cannes, One Show, Adfest, etc. He has given lectures at institutes such as the Kellogg Institute of Management and Columbia University. He also runs Miami Ad School in India. Most recently, he has been elected to the Board of Governors at IIM-Kozhikode.
HEAD OF STRATEGY
Yousuf is a traveller by mind, an explorer on foot and a nomad at heart. But he spends a lot of his time poking his nose into people's lives, figuring out how their thinking can be changed. Obviously, he gets slapped around in the process.
Inscrutably, over the past 15 years in advertising (12.5 of which he has spent as a strategist), Leo Burnett Mumbai, Y&R Singapore, BBH Mumbai, W+K Delhi, McCann Jakarta, The Bakery Jakarta and Bates Kolkata have found this useful.
So have brands and companies such as Axe, Land Rover, Bajaj Motorcycles, Star Bharat, Amazon Prime Video, Marico Ltd, Nescafe, Dalda, Acer, Nokia, Danone and Powerade among many others.
Yousuf is one of India’s most awarded brand strategists. In the last 6 years, Yousuf has picked up 7 Effies, 6 trophies at the APPIES, and two WARC awards. Campaigns built on his briefs have also won D&AD Pencils, One Show metals, Cannes and Spikes trophies, Kyoorius Elephants and the Abbys.
He has also been invited to speak at the Influencer Conference Mumbai, at the Godrej India Culture Lab, at NarseeMongee, and at the Pacific Youth Marketing Conference in Singapore. He has taught at the Miami Ad School Mumbai, and at the Oberoi International School. However, talent and a real job continue to elude him.
To prevent himself from domestic abuse in the future, Yousuf mentions having worked as an
amateur barista at Amici's Delhi. For backup career choices, he goes through the poetry, short
stories, travel and food columns he has written, and the countless pictures he has taken so far on his travels. To broker peace when all else fails, he propagates his Indian-Pakistani origin.
BUSINESS HEAD, BANGALORE
Mithila Saraf joined Famous Innovations in 2012 before it had any employees, clients (or even laptops!) with the hope to make a real difference in the world of communications.
She studied Economics and Communications at New York University, and spent her early career at top media houses like NBC New York, CNN-IBN and Education Times. At Famous, she has steered growth for brands like Raymond, Mahindra, Titan, Van Heusen, Zivame, Sobha, Swiggy, Wildcraft, etc. as well as for Famous as a brand itself.
Mithila represented India globally at Cannes Young Lions 2016 and 2017, winning against over 250 participants. She was also nominated as the South Asia Young Achiever of 2016 and 2018 by Campaign South Asia. An IMPACT 30-under-30 winner, she was also featured in AdAge Rising Stars under 30. An active voice in the industry, she has spoken for gender equality and giving youth more opportunities in advertising on several forums. She has been on the jury for Effies India twice and is regularly published in advertising media like Campaign, IMPACT, Adage, etc.
Kamal has over 21 years of experience in the area of Accounts. This includes extensive international experience in formulating accounting and administrative procedure in the Advertising Industry. Before Famous, he worked as Commercial Manager at McCann Erickson India from 2007 to 2011. He has also been Commercial Head at Mudra Communications and Commercial Manager at Commonwealth (joint venture with Goodby Silverstein and Mccann Worldwide). As an independent, Famous is an exciting and refreshing environment, and Kamal is glad to be working with a young, enthusiastic team
HEAD OF HR
If you met Ayushi, it’s hard to believe she wasn’t always a people’s person. Then again, life’s full of surprises. Having spent the last 6 years in the field of HR space, she has perfected a variety of HR practices ranging in organizational development, talent and performance management, employee engagement. Her tryst with advertising happened in 2016 when she joined FoxyMoron and it made her realize she thrived in a creative environment. It wasn’t long before she joined Famous Innovations where she continues to build great teams and ensure great work culture across all 3 offices of the agency in India. She is driven by her love for discovering human insights that can be utilized to create frameworks and programs for a sustainable work environment. After all, there’s more to HR besides making rangoli.
BUSINESS HEAD, DELHI
Vijay is a marketing leader with over 18 + years of experience in Advertising and Marketing communications. His last assignment as VP (Brand and Business lead) was with GTB – A WPP agency set up exclusively to support Ford with Brand & Marketing strategies and communications. Prior to GTB he worked with JWT and Ogilvy. His major experience lies in strategizing and leading cross-functional teams to bring about fundamental change and continuous improvement in strategy, process and creative communications to address Market Challenges. Vijay adopts a data driven approach to building strategies and communication solutions to clients. He has led multiple product launches with effective Take to market strategies and has led the Brand transformation efforts for Ford India.
GROUP CREATIVE DIRECTOR
Sumit is a chameleon. From classic to kitsch, his work is hard to classify. And that’s what makes him a one-of-a-kind art-director in the world of advertising. Born and raised on the internet he sees design and art as a way to capture shrinking attention spans. Over the course of 9 years his work has straddled industries like finance, confectionary, alcohol, television and real estate. An ever-curious creator he is always looking for his next challenge.
CREATIVE HEAD, BANGALORE
A graduate and gold-medallist from Mumbai's prestigious JJ School of Arts, Ajmal's career spans two decades with top international networks including BBH, DDB, Ogilvy and Leo Burnett. During that time he has grown truly iconic brands like Coke, McDonald's, Philips, Skoda, Raymond, Titan, Uber, Van Heusen, Vaseline, Volkswagen and more. He has created and creative directed campaigns that have won at Cannes, The One Show, London International Awards, Communication Arts, Asia Pacific Adfest, Kyoorius D&AD, MirchiKaan Radio Awards and The ABBYs year after year. He is a strong believer in the maxim that good creativity must be extremely effective.
GROUP CREATIVE DIRECTOR
Hayden has been creating stories for brands for the last 13 years. He started his career with Ogilvy before moving on to DDB, Metal, Percept-Hakuhodo and finally Famous Innovations. Along the way he has indulged the voices in his head as a screenwriter, illustrator, teacher, songwriter and musician. He is a true believer in the fact that creativity can change the fortunes of brands and has done this often with memorable and award-winning campaigns for brands like Vodafone, Volkswagen, Snapdeal, Platinum Guild of India, National Geographic, Raymond's, Titan, Nestle and DainikBhaskar. Over the years, he has won over a dozen Abbys, Kyoorius, Effies and more. That being said, an accolade he remains most proud of is being named Copywriter of the Year (2015) by Campaign India.
These days, he divides his time between driving the creative work at Famous, illustrating exotic places and making music with his band Stella by Starlight.
BUSINESS HEAD, MUMBAI
Tulika has over a decade of experience in brand building and communication.
Having worked with brands like TATA Steel, ITC, Burger King, Platinum Guild International, Taj and so on, she comes with cross category experience ranging from FMCG to retail and construction to hospitality.
Previously, she was with Rediffusion Y&R and JWT. At JWT, she was selected as one of the top 50 high potential individuals from across their global network. She was also nominated from JWT India for the Economic Times Young Leaders.
GROUP CREATIVE DIRECTOR
Following stints at Ogilvy (5 and a half years) and McCann Worldwide (3 years), Pramod found his way to Famous, where he has been a Senior Creative Director (Art) for the last 2 years. A passionate and highly awarded art director Pramod is a topper from Mumbai’s JJ School of Arts. His art has breathed life into brands like Cadbury, Honda, Fiat, Western Union, Parachute, Pears, Bajaj Pulsar and more. Pramod’s background allows him to bring a special elegance and a highly evolved sense of style to his work. At Famous, Pramod has won local and international metals including Cannes Lions, One Show, Kyoorius elephants, Spikes, Abby’s and Effie’s. In his free time he is a calligrapher who can write in 32 languages and over 200 styles.
BUSINESS HEAD, MUMBAI
Passionate about advertising and fascinated by the way it influences consumers; Amogh started his journey with Overture Communications. Since then, he has plied his trade at agencies like L&K Saatchi & Saatchi, Interface Communications, and has also been at the other end of the table with Cox & Kings in Marketing Communication Team.
Over his journey of 11 years, he has worked on brands like Times Television Network (including TIMES NOW, Romedy NOW, Movies NOW, MNX, ZOOM), Haier, Livpure, Raymond, Pidilite, Hero MotoCorp, Mahindra Tractors, Exide Life Insurance, Club Mahindra, Zoiro etc.
A national level Table Tennis player, Amogh is fiercely competitive and is in the habit of winning, whether at work or play.
HEAD OF FILMS
Akshay Kamble grew up with Indian ad films, and is a second generation ad films producer. He started his journey with the film division of McCann and then Ogilvy. He then moved on to Curious Production house, where he made a name for himself in pre and post production.
He’s been with Famous for 4 years, and in that time has worked on award-winning films for Raymond, HRX, Monster jobs, Livpure, Haier appliances, Titan, Nestle, Van Heusan, Livguard, Burger King and more.
A marathoner. A trekker. An entrepreneur. A day dreamer. Akshay wears many hats. No wonder he's lost half his hair. He started off at Ogilvy & Mather as a sprightly young writer, and spent close to a decade creating memorable campaigns for Cadbury's, Asian Paints, Madhya Pradesh Tourism, Bosch, Brooke Bond and a few others. Next up, he co-founded a creative agency called Three Bags Full, where he handled the creative mandates for Balaji Wafers, Times Group, Sarva and Axis Bank to name a few. While at it, he picked up awards, got nominated in a 40 under 40 leader list and finally got acquired. At present, he sits out of the Mumbai office and dreams of the French Riviera.
CREATIVE HEAD, BANGALORE
From large units to creative hot-shops, Melvin Jacob has learned to go media agnostic in close to two decades in advertising. Apart from working at Ogilvy and Lowe in two countries, he’s co-founded a digital content start-up and done memorable stints at RMG David and Propaganda India.
Along the way, he’s worked in Malaysia, Dubai, Chennai and Bangalore and has handled brands like IKEA, Ford, Max Life Insurance, Singapore Tourism, Royal Enfield, MRF, Nivea, Nissan, QuickBooks, Britannia, Lenovo and IBM.
He’s won India’s first ever Spikes Grand Prix for music, helped score an Independent Agency of the Year title and received appreciation from Ogilvy and Lowe Creative Councils. When he isn’t crafting the creative product, he jams with filmmakers, leads a rock band, teaches advertising in colleges and practices martial arts.
GROUP CREATIVE DIRECTOR
Shahnawaz started his journey with Ogilvy & Mather, where he spent 6 years honing his skills and creating award winning work.
Over the years, Shahnawaz has worked on some of the biggest brands in India such as Cadburys, Bajaj, Unilever, Star Network, MP Tourism, Rajasthan Tourism and Asian Paints.
His pursuit of creativity beyond advertising brought him to Famous Innovations, an independent agency that encourages independent thinking. Since then, he has created award winning advertising/content pieces for brands such as Snapdeal, Nestle, Nanhi Kali, Haier, Livpure, Monster Jobs and Burger King.
He has also written a full-length feature film, and directed a short film which is doing the rounds of short film festivals around the world.
A cinema addict, Shahnawaz loves just about any kind of movie. The ones that should be watched from the front row of a single screen with whistles to the ones that are queued for at the most prestigious film festivals
CREATIVE HEAD, DELHI
The hallmark of Amit’s brand of advertising is that he brings art to storytellingand storytelling to art. Both coming together to bring success to brands in themarket.And in consumers’ hearts.What started with the short-circuit of an engineering programme resulted in anArts degree from the University of Delhi and spawned a career that has seenAmit create memorable campaigns for Indian and global brands.
In his 22-year-young advertising stint, Amit has worked in leading agencieslike Grey (including Trikaya), Contract and J. Walter Thompson. MicrosoftWindows XP, Domino’s Pizza, NIIT, Honda Cars, Honda Two Wheelers,Hyundai, General Motors, Maruti Suzuki, Jaypee Cement, Pedigree,GlaxoSmithKline, Proctor & Gamble, FujiFilm, National Geographic,HeroMoto Corp, Times of India, Nestle, ITC, India Today, Government ofIndia, Whirlpool, SpiceJet, Hindustan Times and Revlon are some of themarquee brands he has contributed to. He is equally proud of nurturingchallenger brands like Intex Mobiles, Creambell ice Cream, Kwality DairyBest, Manforce, SetWet Deodorants, Franke Faber and Jubilant Organosys.In a leadership role as an ECD, Amit is widely credited with reigniting thecreative department of Grey, Delhi virtually from the scratch and bagging theoffice’s first Cannes Lions and Adfest metals. And, bringing in over 15 newbrands into the agency’s fold.
At J. Walter Thompson, he continued the winning spree on both brands andthe awards annuals. Today, his name features in the winners’ lists at Cannes,One Show, Adfest, Spikes Asia, Luerzer’s Archive, Effies and The Workbesides India’s very own Goafest/Abby more than fifty times.
At Publicis India, he helped bring alive the true spirit of the Power of One philosophy of the organisation. While keeping creativity at the heart of work done for brands like Nestle, Beam Suntory, SpiceJet, GPI, Funfoods, Monte Carlo, VIVO.